Our mission

To empower leaders to deliver sustained impact by navigating the digital–AI era with clarity and purpose.

simplesense was created to help leaders navigate the digital–AI era with confidence, clarity, and purpose. After decades leading transformations across industries, we saw a familiar pattern: organisations are investing in AI, but leaders are finding it challenging to make sense of the noise and uncertainty — and teams often aren’t set up with the capability needed to move forward together.

What we also saw was an untapped opportunity. AI isn’t just a technology shift; it’s a rare moment to step back and strengthen the human qualities that drive real performance — curiosity, collaboration, accountability, and purposeful leadership.

We founded simplesense to help leaders make the most of this moment. We meet you where you are, cut through the hype, and focus on what truly matters: building the clarity, capability, and confidence to deliver sustained results and scale your impact.

Grounded in experience and shaped through collaboration, simplesense supports you in moving forward with both momentum and humanity.

Grace Shen

Grace is a commercial strategist, sales practitioner, and organizational transformation leader with over 15 years of global experience spanning oil and gas, energy transition, mobility, and AI-enabled business growth. She holds an MBA from London Business School and currently leads Abeille.ai in Singapore—a human-led, AI-enabled sales coaching platform that empowers professionals to use AI to drive performance, innovation, and revenue impact.

A recognized thought leader and public speaker, Grace is passionate about helping people and organizations harness technology to unlock human potential and work smarter. She regularly advises leaders on commercial strategy, enterprise sales excellence, and practical AI adoption in real-world business environments.

Grace is especially committed to advancing women’s adoption of AI, driving this mission through her “Everyday AI for Everyday Women” workshop series, where she creates approachable, empowering spaces for women to build confidence and capability with emerging technologies.

Connect with Grace on LinkedIn https://www.linkedin.com/in/gracecyshen/

Book a free consult with Grace

Darren Manley

Darren helps leaders navigate the pressure, complexity, and uncertainty created by AI.

With more than 30 years of experience leading large-scale transformation across healthcare, government, and complex operating environments, Darren has spent his career at the intersection of technology, leadership, and change.

Darren’s work today draws directly on that background, shaped by years spent helping leaders make sense of complexity in real operating environments. He partners with leadership teams at key moments of decision — helping them clarify what problem they are really trying to solve, understand the choices available to them, and strengthen organisational readiness as expectations, pace, and investment increase.

His approach reflects a simple belief: AI feels hard not because leaders lack experience or knowledge, but because the organisational systems around them aren’t designed for today’s speed and uncertainty.

A graduate of the Chief Data, Analytics and AI Officer programme at the National University of Singapore, Darren is motivated by purposeful work — helping leaders act with clarity, confidence, and intent, so organisations can move forward deliberately and turn ambition into sustainable impact.

Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenfmanley/

Book a free consult with darren

Our mission

Our Founders

Grace Shen

Darren Manley

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